What WhatsApp does well
- It is the channel your clients already use
- It allows a very personal touch
- It works for questions that are not bookings
The cost of taking bookings on WhatsApp
Every booking by message is a small negotiation: "do you have Thursday?", "not at 5, how about 6?". Multiply that by every appointment in the week and it adds up to a lot of time on your phone, often while serving another client or outside your hours.
- Messages at any hour, including nights and holidays
- Risk of double bookings when several people are on the team
- No automatic reminder unless you send it yourself
- Foreign clients writing in another language
What online booking adds
With a booking page, clients see free slots and choose without waiting for a reply. The appointment lands in your calendar on its own, with the confirmation sent, and you carry on working.
- Bookings at any hour without you having to reply
- Only free slots are offered, so no double bookings
- Automatic confirmation and reminder
- IslaCoins so clients come back
The best option: combine them
You do not have to choose. What works best is taking bookings online and keeping WhatsApp for what it does well: the personal touch, questions and reminders. Put your booking link on your WhatsApp Business profile, on Instagram and on Google, and reply to anyone who asks with that link.
Making the switch without losing clients
- Tell your regulars they can now book online
- Place a QR code with your booking link at the counter
- Keep accepting phone bookings and add them to the same calendar
Islagenda is built for exactly that: your booking website, your calendar on your phone and reminders by email and WhatsApp.